2025

This project was about creating a whole communication system to promote the next open days of the CPNE (Centre de formation professionnelle neuchâtelois). As this institution includes five sectors, the idea was to create a system that could be adapted into five versions and applied to different formats, so it could be used in many situations. The open days happen every year and every year they change completely their visual identity. They asked a series of 5 posters, 5 leaflets, 5 Instagram stories and 1 animation of all the different sectors (for their website).

I created a series based on portraits. My choice was based on the idea of creating a visual in which people could imagine themselves. To proceed, I chose to use portraits of students so I could target the people concerned (the students). To complete my idea, I played with the composition so the students wouldn’t be fully recognizable, allowing people to imagine themselves in place of the student in the photo.